[ About ]

My name is Laura Peterman.
I’m an art director, designer and educator.

For over twelve years, I’ve been helping brands, independent businesses and companies create and evolve their visual worlds, with a particular focus on coherence, imagery and attention to detail.

Originally trained in fashion design, I have developed a multidisciplinary practice over the years, spanning art direction, brand identity, web design and visual culture.

Alongside my design practice, I have been teaching for several years at Bachelor’s and Master’s level, particularly in art direction, graphic design, branding and web design.
Teaching also feeds into my own practice: it encourages me to question methods, structure ideas and stay closely connected to the evolution of the creative industries.

My approach therefore combines hands-on experience, visual culture and strategic thinking to create identities that are distinctive, coherent and built to last.