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![\"French\"\n](\"https:\/\/laurapeterman.fr\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.svg\"\n)
<\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”||14px|||” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”-100px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_font=”–et_global_heading_font|600|||||||” header_font_size=”45px” header_letter_spacing=”3px” header_line_height=”1.3em” custom_margin=”437px||31px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n[ \u00e0 la carte ]<\/h1>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.9″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” link_font=”|||on|||||” link_text_color=”#212121″ link_font_size=”13px” header_3_font=”–et_global_heading_font|||on|||||” header_3_text_color=”#414141″ header_3_font_size=”13px” header_3_letter_spacing=”1px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Brand Identity<\/a><\/h3>\n
Webdesign<\/a><\/h3>\n
illustration<\/a> & Projects<\/a><\/h3>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.27.9″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2026\/09\/about-e1790579220197.png” title_text=”art-laura-peterman” src_tablet=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2026\/09\/about-e1790579220197.png” src_phone=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2024\/10\/art-laura-peterman.png” src_last_edited=”on|phone” _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”-168px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” sticky_position=”top” sticky_position_tablet=”none” sticky_position_phone=”none” sticky_position_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”branding” _builder_version=”4.27.9″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” link_font=”|||on|||||” link_text_color=”#212121″ link_font_size=”13px” header_3_font=”–et_global_heading_font|||on|||||” header_3_text_color=”#414141″ header_3_font_size=”13px” header_3_letter_spacing=”1px” custom_margin=”||20px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Brand Identity<\/span><\/strong><\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.9″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” custom_margin=”||5px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Art direction \u00b7 Visual identity \u00b7 Graphic systems<\/h4>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” custom_margin=”5px||5px||true|false” global_colors_info=”{}”]<\/p>\n
A brand identity is more than a logo.<\/span>
It gives shape, voice and coherence to what you want to express.<\/span><\/p>\nIn a world saturated with images, content and brands that increasingly look alike, the challenge is not to add more noise \u2014 but to create something distinctive and considered enough to be recognised.<\/span><\/p>\n
I work with brands, businesses and independent professionals to create or evolve their visual universe: positioning, art direction, visual identity and applications.<\/span><\/p>\n
The aim:<\/span><\/strong> to build a singular, coherent and lasting visual language \u2014 one that does not need to constantly do more in order to have an impact.<\/span><\/p>\n
[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMiJ9fQ==@” button_text=”GET IN TOUCH \u2192” _builder_version=”4.27.9″ _dynamic_attributes=”button_url” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ button_use_icon=”off”][\/et_pb_button][et_pb_divider _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”||169px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”webdesign” _builder_version=”4.27.9″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” link_font=”|||on|||||” link_text_color=”#212121″ link_font_size=”13px” header_3_font=”–et_global_heading_font|||on|||||” header_3_text_color=”#414141″ header_3_font_size=”13px” header_3_letter_spacing=”1px” custom_margin=”||20px|||” global_colors_info=”{}”]<\/p>\n
Webdesign<\/span><\/strong><\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.9″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” custom_margin=”||5px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Websites & online presence.<\/h4>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” custom_margin=”5px||5px||true|false” global_colors_info=”{}”]<\/p>\n
Your website is often the first real point of contact with your world. It should be clear, intuitive and consistent with your identity \u2014 while immediately making people want to explore further.<\/span><\/p>\n
At a time when everyone is producing more, faster, across an ever-growing number of platforms, I believe in websites that do not try to occupy every inch of space. Websites that make choices, create rhythm, allow content to breathe and give the brand a genuine presence.<\/span><\/p>\n
I design bespoke digital experiences as a natural extension of your identity: art direction, structure, user experience, responsive design and integration.<\/span><\/p>\n
Less noise. More presence.<\/span><\/strong><\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMiJ9fQ==@” button_text=”GET IN TOUCH \u2192” _builder_version=”4.27.9″ _dynamic_attributes=”button_url” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ button_use_icon=”off”][\/et_pb_button][et_pb_divider _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”||171px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”illustration” _builder_version=”4.27.9″ _module_preset=”default” text_font_size=”15px” text_line_height=”1.5em” link_font=”|||on|||||” link_text_color=”#212121″ link_font_size=”13px” header_3_font=”–et_global_heading_font|||on|||||” header_3_text_color=”#414141″ header_3_font_size=”13px” header_3_letter_spacing=”1px” custom_margin=”||20px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Image & Projects<\/span><\/strong><\/h2>\n
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Illustration \u00b7 Surface Pattern Design \u00b7 Editorial \u00b7 Collaborations<\/h4>\n
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I like creating visual worlds that can take different forms depending on the project and the medium.<\/span><\/p>\n
I work on bespoke commissions, editorial projects and brand collaborations, either drawing from my own visual language or working within an existing art direction.<\/span><\/p>\n
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