{"id":439,"date":"2023-09-21T14:39:00","date_gmt":"2023-09-21T12:39:00","guid":{"rendered":"https:\/\/laurapeterman.fr\/services\/"},"modified":"2024-10-30T15:10:22","modified_gmt":"2024-10-30T14:10:22","slug":"identite-de-marque","status":"publish","type":"page","link":"https:\/\/laurapeterman.fr\/en\/identite-de-marque\/","title":{"rendered":"Services"},"content":{"rendered":"

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.services<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_2_font=”–et_global_body_font|300||on|||||” header_2_font_size=”18px” header_2_letter_spacing=”4px” custom_margin=”||19px||false|false” global_colors_info=”{}”]<\/p>\n

Let’s reveal the beauty of your work<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”Brand identity” subtitle=”Logo & branding” content_equal_height=”on” image=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2023\/10\/tea-waterfall-jpg.webp” button_text=”more” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg3MTYifX0=@” button_url_new_window=”1″ _builder_version=”4.26.0″ _dynamic_attributes=”button_url” _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_font_size=”20px” subhead_font=”||on||||||” subhead_font_size=”15px” subhead_line_height=”1.5em” background_color=”#f9f8f7″ custom_button=”on” button_text_size=”14px” button_text_color=”#111111″ button_border_width=”0px” button_font=”|700|||||||” 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background_color=”#f9f8f7″ custom_button=”on” button_text_size=”14px” button_text_color=”#111111″ button_border_width=”0px” button_font=”|700|||||||” button_use_icon=”off” button_alignment=”right” button_custom_padding=”|0px|||false|false” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/dsm_card][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”1:1 training” subtitle=”Create your own website” content_equal_height=”on” image=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2023\/10\/laura-peterman-webdesigner-jpg.webp” button_text=”more” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU4NCJ9fQ==@” button_url_new_window=”1″ _builder_version=”4.26.0″ _dynamic_attributes=”button_url” _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_font_size=”20px” subhead_font=”||on||||||” subhead_font_size=”15px” subhead_line_height=”1.5em” background_color=”#f9f8f7″ custom_button=”on” button_text_size=”14px” button_text_color=”#111111″ button_border_width=”0px” button_font=”|700|||||||” button_use_icon=”off” button_alignment=”right” button_custom_padding=”|0px|||false|false” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/dsm_card][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”Mindset + energy” subtitle=”Elevate your capacity for success” content_equal_height=”on” image=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2024\/10\/innerbeauty.png” alt=”Refonte de site web pour Nathalie Poirier” button_text=”+ d’infos” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg2NTkifX0=@” button_url_new_window=”1″ _builder_version=”4.26.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_font_size=”20px” subhead_font=”||on||||||” subhead_font_size=”15px” subhead_line_height=”1.5em” background_color=”#f9f8f7″ custom_button=”on” button_text_size=”14px” button_text_color=”#111111″ button_border_width=”0px” button_font=”|700|||||||” button_use_icon=”off” button_alignment=”right” button_custom_padding=”|0px|||false|false” custom_margin=”||||false|false” custom_padding=”||||false|false” link_option_url=”\/inner-beauty” hover_enabled=”0″ global_colors_info=”{}” _dynamic_attributes=”button_url” sticky_enabled=”0″][\/dsm_card][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”Eshop” subtitle=”Art prints & objects” content_equal_height=”on” image=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2024\/10\/phone-case-fragility.jpg” button_text=”explore the shop” button_url=”https:\/\/laurapetermandesign.com\/” button_url_new_window=”on” _builder_version=”4.26.0″ _module_preset=”default” header_level=”h2″ header_font=”|700|||||||” header_font_size=”20px” subhead_font=”||on||||||” subhead_font_size=”15px” subhead_line_height=”1.5em” background_color=”#f9f8f7″ custom_button=”on” button_text_size=”14px” button_text_color=”#111111″ button_border_width=”0px” button_font=”|700|||||||” button_use_icon=”off” button_alignment=”right” button_custom_padding=”|0px|||false|false” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”on|on|on” module_id=”formation” _builder_version=”4.25.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_size=”custom” background_image_width=”50%” background_position=”center_right” min_height=”100vh” min_height_tablet=”100vh” min_height_phone=”auto” min_height_last_edited=”on|phone” height_tablet=”100vh” height_phone=”auto” height_last_edited=”on|phone” max_height_tablet=”100vh” max_height_phone=”none” max_height_last_edited=”on|phone” custom_padding=”96px|||||” custom_padding_tablet=”108px|||||” custom_padding_phone=”30px||||false|false” scroll_blur_tablet=”” scroll_blur_phone=”0|40|60|100|0px|0px|0px” scroll_blur_last_edited=”on|phone” disabled=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” _builder_version=”4.25.1″ _module_preset=”default” width=”75%” width_tablet=”75%” width_phone=”80%” width_last_edited=”on|phone” max_width=”2560px” custom_margin=”|15%|||false|false” custom_margin_tablet=”|15%|||false|false” custom_margin_phone=”|auto||auto|false|true” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_font=”Roboto|900|||||||” header_font_size=”70px” header_2_font=”–et_global_body_font|600|||||||” header_2_font_size=”70px” custom_margin=”||0px||false|false” header_2_font_size_tablet=”60px” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.1em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

.faq<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_2_font=”–et_global_body_font|300||on|||||” header_2_font_size=”18px” header_2_letter_spacing=”4px” custom_margin=”||19px||false|false” global_colors_info=”{}”]<\/p>\n

Questions fr\u00e9quentes<\/h2>\n

[\/et_pb_text][dsm_faq dsm_open_bg_color=”RGBA(255,255,255,0)” dsm_close_bg_color=”RGBA(255,255,255,0)” dsm_content_margin=”||||false|false” dsm_content_padding=”20px||30px||false|false” _builder_version=”4.26.0″ _module_preset=”default” content_font_size=”15px” content_line_height=”1.5em” custom_padding=”||||false|false” border_color_all_dsm_toggle_open_border=”RGBA(255,255,255,0)” border_width_bottom_dsm_toggle_open_border=”1px” border_color_bottom_dsm_toggle_open_border=”#212121″ border_color_all_dsm_toggle_closed_border=”RGBA(255,255,255,0)” border_width_bottom_dsm_toggle_closed_border=”1px” border_color_bottom_dsm_toggle_closed_border=”#212121″ border_color_all_dsm_image_open_border=”RGBA(255,255,255,0)” global_colors_info=”{}”][dsm_faq_child dsm_title=”Pouvez-vous me faire %22juste un logo%22 ?” dsm_content=”<\/p>\n

Je ne propose pas de prestation de logo seul car je crois qu’une identit\u00e9 de marque est bien plus qu’un logo et s’inscrit dans une strat\u00e9gie compl\u00e8te. Pour \u00eatre efficace et vraiment m\u00e9morable, un logo doit faire partie d’un v\u00e9ritable process de cr\u00e9ation de marque. <\/p>\n

” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” parentOrderClass=”dsm_faq_0″][\/dsm_faq_child][dsm_faq_child dsm_title=”Pouvez-vous modifier mon site actuel ?” dsm_content=”<\/p>\n

Pour faire court : non. Je ne travaille pas sur des sites web d\u00e9j\u00e0 existants (ne sachant pas o\u00f9 je mets les pieds. Je pr\u00e9f\u00e8re cr\u00e9er votre site de A \u00e0 Z pour \u00eatre s\u00fbre de contr\u00f4ler le r\u00e9sultat et vous offrir la meilleure solution possible.<\/p>\n

” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” parentOrderClass=”dsm_faq_0″][\/dsm_faq_child][dsm_faq_child dsm_title=”Combien de temps va durer mon projet ?” dsm_content=”<\/p>\n

La cr\u00e9ation d’identit\u00e9 de marque prend en moyenne entre 3 et 6 semaines, et celle d’un site web entre 6 et 8 semaines. Ce d\u00e9lai d\u00e9pend aussi de vous, et peut varier en fonction de la rapidit\u00e9 \u00e0 laquelle vous me fournissez les \u00e9l\u00e9ments n\u00e9cessaires et de votre r\u00e9activit\u00e9 \u00e0 chaque \u00e9tape de validation.<\/p>\n

” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” parentOrderClass=”dsm_faq_0″][\/dsm_faq_child][dsm_faq_child dsm_title=”Est-ce vous qui r\u00e9digez mes contenus ?” dsm_content=”<\/p>\n

Le travail de strat\u00e9gie de marque nous permet de d\u00e9finir une ligne \u00e9ditoriale, avec un ton, des mots cl\u00e9s, et un style d’\u00e9criture. Je peux donc vous proposer des mots pour votre baseline, slogan, les sections de votre site, les boutons et les titres. En revanche, je ne fais pas de r\u00e9daction de contenu. Ce sera \u00e0 vous de me fournir les textes, sur lesquels je pourrais bien entendu vous faire des feedbacks.<\/p>\n

” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” parentOrderClass=”dsm_faq_0″][\/dsm_faq_child][dsm_faq_child dsm_title=”Vous occupez-vous aussi du r\u00e9f\u00e9rencement de mon site ?” dsm_content=”<\/p>\n

Je construis votre site de fa\u00e7on \u00e0 ce qu’il soit simplement optimis\u00e9 pour le r\u00e9f\u00e9rencement. Si vous avez besoin d’une strat\u00e9gie de r\u00e9f\u00e9rencement plus pouss\u00e9e pour remonter dans les moteurs de recherche, je fais alors appel \u00e0 ma collaboratrice experte en SEO, avec qui je travaille r\u00e9guli\u00e8rement, pour vous proposer une solution sur mesure.<\/p>\n

” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” parentOrderClass=”dsm_faq_0″][\/dsm_faq_child][dsm_faq_child dsm_title=”Est-il possible de payer en plusieurs fois ?” dsm_content=”<\/p>\n

Bien s\u00fbr. Un premier acompte de 30% sera demand\u00e9 \u00e0 la signature du devis pour r\u00e9server votre place, et ensuite nous pouvons \u00e9chelonner les paiements en 3 ou 4 mensualit\u00e9s.<\/p>\n

” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” parentOrderClass=”dsm_faq_0″][\/dsm_faq_child][dsm_faq_child dsm_title=”Je n’ai pas de belles images. Allez-vous m’en proposer ?” dsm_content=”<\/p>\n

Si vous n’avez pas de photos de qualit\u00e9 suffisante \u00e0 utiliser, je vous propose d’organiser un shooting de marque d’1h30 environ, avec une photographe professionnelle, avec qui je collabore depuis plusieurs ann\u00e9es. C’est moi qui assurerai la direction artistique du shooting pour \u00eatre s\u00fbre que le r\u00e9sultat collera parfaitement avec votre nouvelle identit\u00e9 de marque. Le r\u00e9sultat d’un shootingde marque est toujours stup\u00e9fiant, et je ne peux que vous encourager \u00e0 le faire pour que votre identi\u00e9 de marque soit vraiment r\u00e9ussie, professionnelle et unique.<\/p>\n

” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” parentOrderClass=”dsm_faq_0″][\/dsm_faq_child][\/dsm_faq][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.1″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2024\/10\/creation-identite-marque-scaled.jpg” alt=”Laura Peterman – Graphiste, webdesigner \u00e0 Lyon” title_text=”creation-identite-marque” align=”center” _builder_version=”4.26.0″ _module_preset=”default” position_origin_f=”top_right” horizontal_offset=”345px” max_height=”76vh” custom_margin_tablet=”” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” sticky_position=”top” sticky_offset_top=”80px” sticky_limit_bottom=”row” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

.servicesLet’s reveal the beauty of your work

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Brand identity<\/h2>\n\t\t\t\t\t
Logo & branding<\/div>\n\t\t\t\t\t\n\t\t\t\t\t
more<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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Website<\/h2>\n\t\t\t\t\t
Digital & online presence<\/div>\n\t\t\t\t\t\n\t\t\t\t\t
more<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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Illustration<\/h2>\n\t\t\t\t\t
Brand collab & comission<\/div>\n\t\t\t\t\t\n\t\t\t\t\t
more<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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<\/div><\/figure>\n\t\t\t
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1:1 training<\/h2>\n\t\t\t\t\t
Create your own website<\/div>\n\t\t\t\t\t\n\t\t\t\t\t
more<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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Mindset + energy<\/h2>\n\t\t\t\t\t
Elevate your capacity for success<\/div>\n\t\t\t\t\t\n\t\t\t\t\t
+ d'infos<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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”Eshop”<\/h4>\n\t\t\t\t\t
”Art<\/div>\n\t\t\t\t\t\n\t\t\t\t\t
”explore<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-439","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nIdentit\u00e9 de marque & Sites web<\/title>\n<meta name=\"description\" content=\"Faites passer votre marque au niveau sup\u00e9rieur. 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