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For over twelve years, I\u2019ve been helping brands, independent businesses and companies create and evolve their visual worlds, with a particular focus on coherence, imagery and attention to detail.<\/span><\/p>\n Originally trained in fashion design, I have developed a multidisciplinary practice over the years, spanning art direction, brand identity, web design and visual culture.<\/p>\n Alongside my design practice, I have been teaching for several years at Bachelor\u2019s and Master\u2019s level, particularly in art direction, graphic design, branding and web design. My approach therefore combines hands-on experience, visual culture and strategic thinking to create identities that are distinctive, coherent and built to last.<\/p>\n [\/et_pb_text][dsm_button button_one_text=”reach out” button_one_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExNyJ9fQ==@” button_two_url=”#projets” button_alignment=”right” _builder_version=”4.27.9″ _dynamic_attributes=”button_one_url” _module_preset=”default” custom_button_one=”on” button_one_text_size=”12px” button_one_text_color=”#414141″ button_one_bg_color=”RGBA(255,255,255,0)” button_one_border_width=”0px” button_one_border_color=”#212121″ button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”–et_global_body_font|||on|||||” button_one_use_icon=”off” button_one_custom_padding=”|0px||0px|true|true” custom_button_two=”on” button_two_text_size=”16px” button_two_text_color=”#212121″ button_two_bg_color=”#F5F4F2″ button_two_border_width=”1px” button_two_border_color=”#212121″ button_two_border_radius=”0px” button_two_font=”|600|||||||” button_two_icon=”$||divi||400″ button_two_on_hover=”off” button_two_custom_padding=”8px|45px|8px|30px|true|false” custom_margin=”|35px|108px|||” custom_margin_tablet=”|35px|108px|||” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” button_one_text_color_last_edited=”off|desktop” button_one_font_last_edited=”off|desktop” global_colors_info=”{}” button_one_text_color__hover_enabled=”off|hover” button_one_text_color__hover=”#212121″ button_one_bg_color__hover_enabled=”off|hover” button_one_bg_enable_color__hover=”off” button_one_border_width__hover_enabled=”off|hover” button_one_border_width__hover=”1px” button_one_border_color__hover_enabled=”off|hover” button_one_border_color__hover=”#212121″ button_two_text_color__hover=”#212121″ button_two_text_color__hover_enabled=”on|hover” button_two_bg_color__hover=”#FFFFFF” button_two_bg_color__hover_enabled=”on|hover” button_two_border_width__hover=”1px” button_two_border_width__hover_enabled=”on|desktop” button_two_border_color__hover=”#212121″ button_two_border_color__hover_enabled=”on|hover”][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2026\/09\/about-1.png” title_text=”LauraPeterman-2024-PORTRAIT-scaled-1″ src_tablet=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2026\/09\/about-1.png” src_phone=”https:\/\/laurapeterman.fr\/wp-content\/uploads\/2024\/10\/LauraPeterman-2024-PORTRAIT-scaled-1.jpg” src_last_edited=”on|phone” _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”-368px||||false|false” custom_margin_tablet=”-168px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” sticky_position=”top” sticky_position_tablet=”top” sticky_position_phone=”none” sticky_position_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [ About ]My name is Laura Peterman.I\u2019m an art director, designer and educator.For over twelve years, I\u2019ve been helping brands, independent businesses and companies create and evolve their visual worlds, with a particular focus on coherence, imagery and attention to detail. Originally trained in fashion design, I have developed a multidisciplinary practice over the years, spanning art direction, brand identity, web design and visual culture. Alongside my design practice, I have been teaching for several years at Bachelor\u2019s and Master\u2019s level, particularly in art direction, graphic design, branding and web design.Teaching also feeds into my own practice: it encourages me to question methods, structure ideas and stay closely connected to the evolution of the creative industries. My approach therefore combines hands-on experience, visual culture and strategic thinking to create identities that are distinctive, coherent and built to last.
Teaching also feeds into my own practice: it encourages me to question methods, structure ideas and stay closely connected to the evolution of the creative industries.<\/p>\n